Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?

Aman Kumar; Amit Shankar; Abhishek Behl; Justin Zuopeng Zhang

doi:10.1108/IMR-10-2024-0375

Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?

Aman Kumar
, Amit Shankar
, Abhishek Behl
, Justin Zuopeng Zhang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1232-1259
Number of pages	28
Journal	International Marketing Review
Volume	43
Issue number	5
DOIs	https://doi.org/10.1108/IMR-10-2024-0375
State	Published - Sep 2026
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Behavioural reasoning theory
Competitive advantage
Generative AI
Organizational performance
Supply chain

Access to Document

10.1108/IMR-10-2024-0375

Cite this

@article{56cda5a9c7084582874efa499611022f,

title = "Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?",

keywords = "Behavioural reasoning theory, Competitive advantage, Generative AI, Organizational performance, Supply chain",

author = "Aman Kumar and Amit Shankar and Abhishek Behl and Zhang, \{Justin Zuopeng\}",

note = "Publisher Copyright: 2026 {\textcopyright} Emerald Publishing Limited",

year = "2026",

month = sep,

doi = "10.1108/IMR-10-2024-0375",

language = "English",

volume = "43",