“Don’t scroll … we’re lifting you up in prayer”: #NunTok as a case study in the diffusion of TikTok as an innovation, imagined audience, and vehicle for a critical cultural shift

Sydney E. Brammer; Joshua Cloudy; Chaitra Kulkarni

doi:10.1080/15405702.2025.2561814

“Don’t scroll … we’re lifting you up in prayer”: #NunTok as a case study in the diffusion of TikTok as an innovation, imagined audience, and vehicle for a critical cultural shift

Sydney E. Brammer
, Joshua Cloudy
, Chaitra Kulkarni

School of Communication

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	266-276
Number of pages	11
Journal	Popular Communication
Volume	23
Issue number	3
DOIs	https://doi.org/10.1080/15405702.2025.2561814
State	Published - 2025

ASJC Scopus Subject Areas

Communication

Access to Document

10.1080/15405702.2025.2561814

Cite this

“Don’t scroll … we’re lifting you up in prayer”: #NunTok as a case study in the diffusion of TikTok as an innovation, imagined audience, and vehicle for a critical cultural shift. / Brammer, Sydney E.; Cloudy, Joshua; Kulkarni, Chaitra.
In: Popular Communication, Vol. 23, No. 3, 2025, p. 266-276.

Research output: Contribution to journal › Article › peer-review

@article{69238af1f6024cb197a68fea444baff3,

title = "{\textquotedblleft}Don{\textquoteright}t scroll … we{\textquoteright}re lifting you up in prayer{\textquotedblright}: \#NunTok as a case study in the diffusion of TikTok as an innovation, imagined audience, and vehicle for a critical cultural shift",

author = "Brammer, \{Sydney E.\} and Joshua Cloudy and Chaitra Kulkarni",

note = "Publisher Copyright: {\textcopyright} 2025 Taylor \& Francis Group, LLC.",

year = "2025",

doi = "10.1080/15405702.2025.2561814",

language = "English",

volume = "23",

pages = "266--276",

number = "3",

}

TY - JOUR

T1 - “Don’t scroll … we’re lifting you up in prayer”

T2 - #NunTok as a case study in the diffusion of TikTok as an innovation, imagined audience, and vehicle for a critical cultural shift

AU - Brammer, Sydney E.

AU - Cloudy, Joshua

AU - Kulkarni, Chaitra

PY - 2025

Y1 - 2025

UR - https://www.scopus.com/pages/publications/105016848846

UR - https://www.scopus.com/pages/publications/105016848846#tab=citedBy

U2 - 10.1080/15405702.2025.2561814

DO - 10.1080/15405702.2025.2561814

M3 - Article

AN - SCOPUS:105016848846

SN - 1540-5702

VL - 23

SP - 266

EP - 276

JO - Popular Communication

JF - Popular Communication

IS - 3

ER -

“Don’t scroll … we’re lifting you up in prayer”: #NunTok as a case study in the diffusion of TikTok as an innovation, imagined audience, and vehicle for a critical cultural shift

ASJC Scopus Subject Areas

Access to Document

Other files and links

Fingerprint

Cite this