Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

Jin Ho Yun, Philip J. Rosenberger, Kristi Sweeney

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)755-782
Number of pages28
JournalAsia Pacific Journal of Marketing and Logistics
Volume33
Issue number3
DOIs
StatePublished - Feb 23 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Strategy and Management
  • Marketing

Keywords

  • Enduring involvement
  • Fan engagement
  • Fan loyalty
  • Football
  • Satisfaction
  • Soccer
  • Team brand image

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