Skip to main navigation Skip to search Skip to main content

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

  • Sungkyunkwan University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)755-782
Number of pages28
JournalAsia Pacific Journal of Marketing and Logistics
Volume33
Issue number3
DOIs
StatePublished - Feb 23 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Strategy and Management
  • Marketing

Keywords

  • Enduring involvement
  • Fan engagement
  • Fan loyalty
  • Football
  • Satisfaction
  • Soccer
  • Team brand image

Cite this