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E-Commerce and Internet Marketing

  • Adel I. El-Ansary

Research output: Chapter or Contribution to BookEntry for encyclopedia/dictionary

Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing
Pages1-2
Number of pages2
ISBN (Electronic)9781444316568
DOIs
StatePublished - Jan 1 2010

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

Keywords

  • blogs
  • bricks and mortar
  • e-commerce
  • e-communities
  • e-marketing
  • information-based democracy
  • location-free
  • market space
  • marketing on the Internet
  • narrowcast media
  • social media
  • time-free

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