| Original language | English |
|---|---|
| Pages (from-to) | 154-162 |
| Number of pages | 9 |
| Journal | Industrial Marketing Management |
| Volume | 86 |
| DOIs | |
| State | Published - Apr 2020 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Keywords
- AHP
- Big data
- Distribution mode
- E-commerce
- Entropy method
- TOPSIS