Abstract
The success of intercollegiate athletics has been recognized as a powerful
communication tool to enhance the university profile while an ongoing controversy regarding financial benefits of intercollegiate athletics still exists. Previous research focused primarily on the role of successful athletic programs in either alumni giving or total giving, rather than examining the relationship between academic and athletic giving. There is a need for research taking the direct association between athletic success and athletic giving into account when explaining the relationship between athletic giving and academic giving. The purpose of the study was, therefore, two-fold: to examine whether athletic giving is associated with success in intercollegiate athletic programs; and to explore whether athletic giving crowds out academic giving. A longitudinal design with panel data, including 155 Division I, II, and III universities that have fielded both football and basketball teams over a 10 year period from 2002-2003 to 2011-2012, was employed. Findings evidently supported spillover effects of athletic giving on academic giving rather than crowding out effect. As private giving is becoming one of the most critical financial resources, this study could assist administrators in both academics and athletics to build an optimal sharing structure of their financial resources.
communication tool to enhance the university profile while an ongoing controversy regarding financial benefits of intercollegiate athletics still exists. Previous research focused primarily on the role of successful athletic programs in either alumni giving or total giving, rather than examining the relationship between academic and athletic giving. There is a need for research taking the direct association between athletic success and athletic giving into account when explaining the relationship between athletic giving and academic giving. The purpose of the study was, therefore, two-fold: to examine whether athletic giving is associated with success in intercollegiate athletic programs; and to explore whether athletic giving crowds out academic giving. A longitudinal design with panel data, including 155 Division I, II, and III universities that have fielded both football and basketball teams over a 10 year period from 2002-2003 to 2011-2012, was employed. Findings evidently supported spillover effects of athletic giving on academic giving rather than crowding out effect. As private giving is becoming one of the most critical financial resources, this study could assist administrators in both academics and athletics to build an optimal sharing structure of their financial resources.
| Original language | American English |
|---|---|
| Pages (from-to) | 1-16 |
| Number of pages | 16 |
| Journal | Journal of Issues in Intercollegiate Athletics |
| Volume | 7 |
| State | Published - 2014 |
| Externally published | Yes |