@article{f55234d2e2bf4c0cb78cba315212ad38,
title = "Effects of Social Bonding in Business-to-Business Relationships",
keywords = "B2B marketing, attribution theory, economic bonding, economic exchange theory, embeddedness theory, loyalty, relationship marketing, satisfaction, service quality, social bonding, social exchange theory, structural bonding, trust",
author = "Tammy Schakett and Alan Flaschner and Tao Gao and Adel El-Ansary",
year = "2011",
month = oct,
doi = "10.1080/15332667.2011.624919",
language = "English",
volume = "10",
pages = "264--280",
journal = "Journal of Relationship Marketing",
issn = "1533-2667",
number = "4",
}