Emergence of logo-less branding: Application to the context of sports

Don Lee; Michael Cottingham; Jae Hee Park; Minseok Cho

doi:10.4324/9781003458890-6

Emergence of logo-less branding: Application to the context of sports

Don Lee
, Michael Cottingham
, Jae Hee Park
, Minseok Cho

School of Communication

Research output: Chapter or Contribution to Book › Chapter

Original language	English
Title of host publication	Sports Sponsorship and Branding
Subtitle of host publication	Global Perspectives and Emerging Trends
Publisher	Taylor & Francis
Pages	75-88
Number of pages	14
ISBN (Electronic)	9781003831549
ISBN (Print)	9781032603902
DOIs	https://doi.org/10.4324/9781003458890-6
State	Published - Dec 22 2023

ASJC Scopus Subject Areas

General Social Sciences

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10.4324/9781003458890-6

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AU - Park, Jae Hee

AU - Cho, Minseok

PY - 2023/12/22

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PB - Taylor & Francis

ER -

Emergence of logo-less branding: Application to the context of sports

ASJC Scopus Subject Areas

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