| Original language | English |
|---|---|
| Pages (from-to) | 149-176 |
| Number of pages | 28 |
| Journal | Journal of Sustainable Marketing |
| Volume | 5 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2024 |
ASJC Scopus Subject Areas
- Marketing
Keywords
- ethical consumption
- ethical decision making
- moral identity
- product biographies
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