Examining the role of relationship factors on eWOM effectiveness in social media

Junga Kim; Chunsik Lee

doi:10.1504/IJIMA.2017.084078

Examining the role of relationship factors on eWOM effectiveness in social media

School of Communication

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	103-123
Number of pages	21
Journal	International Journal of Internet Marketing and Advertising
Volume	11
Issue number	2
DOIs	https://doi.org/10.1504/IJIMA.2017.084078
State	Published - 2017

ASJC Scopus Subject Areas

Marketing

Keywords

Balance theory
Elaboration likelihood model
eWOM
Expertise
Product involvement
Relationship factors
Social media
Source credibility
Strength of ties
WOM effectiveness
Word-of-mouth

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10.1504/IJIMA.2017.084078

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title = "Examining the role of relationship factors on eWOM effectiveness in social media",

keywords = "Balance theory, Elaboration likelihood model, eWOM, Expertise, Product involvement, Relationship factors, Social media, Source credibility, Strength of ties, WOM effectiveness, Word-of-mouth",

author = "Junga Kim and Chunsik Lee",

year = "2017",

doi = "10.1504/IJIMA.2017.084078",

language = "English",

volume = "11",

pages = "103--123",

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AU - Kim, Junga

AU - Lee, Chunsik

PY - 2017

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KW - Elaboration likelihood model

KW - eWOM

KW - Expertise

KW - Product involvement

KW - Relationship factors

KW - Social media

KW - Source credibility

KW - Strength of ties

KW - WOM effectiveness

KW - Word-of-mouth

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U2 - 10.1504/IJIMA.2017.084078

DO - 10.1504/IJIMA.2017.084078

M3 - Article

AN - SCOPUS:85019265083

SN - 1477-5212

VL - 11

SP - 103

EP - 123

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

IS - 2

ER -

Examining the role of relationship factors on eWOM effectiveness in social media

ASJC Scopus Subject Areas

Keywords

Access to Document

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