| Original language | English |
|---|---|
| Pages (from-to) | 185-202 |
| Number of pages | 18 |
| Journal | Journal of Public Policy and Marketing |
| Volume | 15 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1996 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing