Experimental evaluation of sponsored search auction mechanisms

Di Shang, Roumen Vragov

Research output: Chapter or Contribution to Book › Literary contribution

Original language	English
Title of host publication	2015 Americas Conference on Information Systems, AMCIS 2015
ISBN (Electronic)	9780996683104
State	Published - 2015
Externally published	Yes
Event	21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico Duration: Aug 13 2015 → Aug 15 2015

Name	2015 Americas Conference on Information Systems, AMCIS 2015

Conference	21st Americas Conference on Information Systems, AMCIS 2015
Country/Territory	Puerto Rico
City	Fajardo
Period	8/13/15 → 8/15/15

ASJC Scopus Subject Areas

@inproceedings{831cb8c0c1fd4631be1d2e81e534fc4d,

title = "Experimental evaluation of sponsored search auction mechanisms",

author = "Di Shang and Roumen Vragov",

year = "2015",

language = "English",

series = "2015 Americas Conference on Information Systems, AMCIS 2015",

booktitle = "2015 Americas Conference on Information Systems, AMCIS 2015",

note = "21st Americas Conference on Information Systems, AMCIS 2015 ; Conference date: 13-08-2015 Through 15-08-2015",

}

TY - GEN

T1 - Experimental evaluation of sponsored search auction mechanisms

AU - Shang, Di

AU - Vragov, Roumen

PY - 2015

Y1 - 2015

UR - http://www.scopus.com/inward/record.url?scp=84963604755&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84963604755&partnerID=8YFLogxK

M3 - Literary contribution

AN - SCOPUS:84963604755

T3 - 2015 Americas Conference on Information Systems, AMCIS 2015

BT - 2015 Americas Conference on Information Systems, AMCIS 2015

T2 - 21st Americas Conference on Information Systems, AMCIS 2015

Y2 - 13 August 2015 through 15 August 2015

ER -