| Original language | English |
|---|---|
| Article number | 103769 |
| Journal | Journal of Retailing and Consumer Services |
| Volume | 78 |
| DOIs | |
| State | Published - May 2024 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 3 Good Health and Well-being
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SDG 9 Industry, Innovation, and Infrastructure
ASJC Scopus Subject Areas
- Marketing
Keywords
- Discrete choice experiment (DCE)
- E-commerce
- Home delivery
- Individualization
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