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Exploring metaverse-enabled festival experiences: dynamics of virtual environments, immersion and electronic word of mouth in cultural tourism

  • Kyung Hee University
  • Imam Mohammad Ibn Saud Islamic University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-24
Number of pages24
JournalJournal of Hospitality and Tourism Technology
DOIs
StatePublished - 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

ASJC Scopus Subject Areas

  • Information Systems
  • Tourism, Leisure and Hospitality Management
  • Computer Science Applications

Keywords

  • Electronic word-of-mouth
  • Festival tourism
  • Immersive experiences
  • Metaverse
  • Social cognitive theory
  • Virtual reality in tourism
  • 元宇宙
  • 旅游中的虚拟现实
  • 沉浸式体验
  • 电子口碑
  • 社会认知理论
  • 节庆旅游

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