@article{f00e68ff351a4f25848919e9eb133e98,
title = "Exploring Need Segments of Recreational Sports Participants",
keywords = "ERG theory, Recreation, segmentation, self-determination theory, sports participation",
author = "Philip Kang and Seongjin Yoo and Sean Davis and Serrano, \{Maria Huertas Gonzalez\} and Ko, \{Yong Jae\}",
note = "Publisher Copyright: {\textcopyright} 2025 Global Alliance of Marketing \& Management Associations (GAMMA).",
year = "2026",
doi = "10.1080/24704067.2025.2525257",
language = "English",
volume = "11",
pages = "469--492",
number = "3",
}