Exploring purchase intention in metaverse retailing: Insights from an automotive platform

Haowei Zhang; Yang Lv; Justin Zuopeng Zhang; Linda D. Hollebeek; Abhishek Behl; Sigitas Urbonavicius

doi:10.1016/j.jretconser.2024.104144

Exploring purchase intention in metaverse retailing: Insights from an automotive platform

Haowei Zhang, Yang Lv, Justin Zuopeng Zhang, Linda D. Hollebeek, Abhishek Behl, Sigitas Urbonavicius

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	104144
Journal	Journal of Retailing and Consumer Services
Volume	82
DOIs	https://doi.org/10.1016/j.jretconser.2024.104144
State	Published - Jan 1 2025
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

E-tailing
Metaverse
Metaverse identification
Purchase intention
Retailing
S-O-R theory
Social presence

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10.1016/j.jretconser.2024.104144

Cite this

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title = "Exploring purchase intention in metaverse retailing: Insights from an automotive platform",

keywords = "E-tailing, Metaverse, Metaverse identification, Purchase intention, Retailing, S-O-R theory, Social presence",

author = "Haowei Zhang and Yang Lv and Zhang, {Justin Zuopeng} and Hollebeek, {Linda D.} and Abhishek Behl and Sigitas Urbonavicius",

note = "Publisher Copyright: {\textcopyright} 2024 The Authors",

year = "2025",

month = jan,

day = "1",

doi = "10.1016/j.jretconser.2024.104144",

language = "English",

volume = "82",

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TY - JOUR

T1 - Exploring purchase intention in metaverse retailing

T2 - Insights from an automotive platform

AU - Zhang, Haowei

AU - Lv, Yang

AU - Zhang, Justin Zuopeng

AU - Hollebeek, Linda D.

AU - Behl, Abhishek

AU - Urbonavicius, Sigitas

PY - 2025/1/1

Y1 - 2025/1/1

KW - E-tailing

KW - Metaverse

KW - Metaverse identification

KW - Purchase intention

KW - Retailing

KW - S-O-R theory

KW - Social presence

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U2 - 10.1016/j.jretconser.2024.104144

DO - 10.1016/j.jretconser.2024.104144

M3 - Article

AN - SCOPUS:85207748556

SN - 0969-6989

VL - 82

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

M1 - 104144

ER -

Exploring purchase intention in metaverse retailing: Insights from an automotive platform

ASJC Scopus Subject Areas

Keywords

Access to Document

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