TY - JOUR
T1 - Exploring purchase intention in metaverse retailing
T2 - Insights from an automotive platform
AU - Zhang, Haowei
AU - Lv, Yang
AU - Zhang, Justin Zuopeng
AU - Hollebeek, Linda D.
AU - Behl, Abhishek
AU - Urbonavicius, Sigitas
N1 - Publisher Copyright:
© 2024 The Authors
PY - 2025/1/1
Y1 - 2025/1/1
KW - E-tailing
KW - Metaverse
KW - Metaverse identification
KW - Purchase intention
KW - Retailing
KW - S-O-R theory
KW - Social presence
UR - https://www.scopus.com/pages/publications/85207748556
UR - https://www.scopus.com/pages/publications/85207748556#tab=citedBy
U2 - 10.1016/j.jretconser.2024.104144
DO - 10.1016/j.jretconser.2024.104144
M3 - Article
AN - SCOPUS:85207748556
SN - 0969-6989
VL - 82
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
M1 - 104144
ER -