Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun; Chang Dae Ham; Jae Hee Park

doi:10.1080/01924788.2013.848077

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun, Chang Dae Ham, Jae Hee Park

School of Communication

University of Illinois-Urbana-Champaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2-13
Number of pages	12
Journal	Journal of International Consumer Marketing
Volume	26
Issue number	1
DOIs	https://doi.org/10.1080/01924788.2013.848077
State	Published - 2014

ASJC Scopus Subject Areas

Management Information Systems
Marketing

Keywords

acculturation
ethnic identity
Social identity theory
utilitarian/hedonic products

Access to Document

10.1080/01924788.2013.848077

Cite this

@article{ebba6c10e80a42ccad26d469680f8229,

title = "Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products",

keywords = "acculturation, ethnic identity, Social identity theory, utilitarian/hedonic products",

author = "Jun, {Jong Woo} and Ham, {Chang Dae} and Park, {Jae Hee}",

year = "2014",

doi = "10.1080/01924788.2013.848077",

language = "English",

volume = "26",

pages = "2--13",

number = "1",

}

TY - JOUR

T1 - Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

AU - Jun, Jong Woo

AU - Ham, Chang Dae

AU - Park, Jae Hee

PY - 2014

Y1 - 2014

KW - acculturation

KW - ethnic identity

KW - Social identity theory

KW - utilitarian/hedonic products

UR - http://www.scopus.com/inward/record.url?scp=84890760858&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84890760858&partnerID=8YFLogxK

U2 - 10.1080/01924788.2013.848077

DO - 10.1080/01924788.2013.848077

M3 - Article

AN - SCOPUS:84890760858

SN - 0896-1530

VL - 26

SP - 2

EP - 13

JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

IS - 1

ER -

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Cite this