Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun; Chang Dae Ham; Jae Hee Park

doi:10.1080/01924788.2013.848077

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun, Chang Dae Ham, Jae Hee Park

School of Communication

University of Illinois-Urbana-Champaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2-13
Number of pages	12
Journal	Journal of International Consumer Marketing
Volume	26
Issue number	1
DOIs	https://doi.org/10.1080/01924788.2013.848077
State	Published - 2014

ASJC Scopus Subject Areas

Management Information Systems
Marketing

Keywords

acculturation
ethnic identity
Social identity theory
utilitarian/hedonic products

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10.1080/01924788.2013.848077

Cite this

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AU - Park, Jae Hee

PY - 2014

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KW - Social identity theory

KW - utilitarian/hedonic products

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Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

ASJC Scopus Subject Areas

Keywords

Access to Document

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