Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun; Chang Dae Ham; Jae Hee Park

doi:10.1080/01924788.2013.848077

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun
, Chang Dae Ham
, Jae Hee Park

School of Communication

University of Illinois-Urbana-Champaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2-13
Number of pages	12
Journal	Journal of International Consumer Marketing
Volume	26
Issue number	1
DOIs	https://doi.org/10.1080/01924788.2013.848077
State	Published - 2014

ASJC Scopus Subject Areas

Management Information Systems
Marketing

Keywords

acculturation
ethnic identity
Social identity theory
utilitarian/hedonic products

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10.1080/01924788.2013.848077

Cite this

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PY - 2014

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KW - ethnic identity

KW - Social identity theory

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Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

ASJC Scopus Subject Areas

Keywords

Access to Document

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