@article{f01d2ea9c9f14a9ca5d7fc0a4c830f11,
title = "Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches",
keywords = "emotional attachment, flow, live-streaming, mixed method approach, well-being",
author = "Weisheng Chiu and Kim, \{Han Soo\} and Oh, \{Young Suk\}",
note = "Publisher Copyright: {\textcopyright} 2025 West Virginia University.",
year = "2025",
month = jun,
day = "1",
doi = "10.32731/SMQ.342.062025.02",
language = "English",
volume = "34",
pages = "110--124",
number = "2",
}