TY - JOUR
T1 - Exploring the relationship between marketing and supply chain management
T2 - Introduction to the special issue
AU - Mentzer, John T.
AU - Gundlach, Greg
PY - 2010/2
Y1 - 2010/2
KW - Marketing
KW - Special issue introduction
KW - Supply chain
KW - Supply chain management
UR - http://www.scopus.com/inward/record.url?scp=77950459621&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77950459621&partnerID=8YFLogxK
U2 - 10.1007/s11747-009-0150-4
DO - 10.1007/s11747-009-0150-4
M3 - Article
AN - SCOPUS:77950459621
SN - 0092-0703
VL - 38
SP - 1
EP - 4
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
IS - 1
ER -