Factors that drive team identification in intercollegiate athletics: A perspective on product involvement

Junmo Sung, Gi Young Koo, Stephen W. Dittmore, Terence Eddy

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number121
Pages (from-to)752-760
Number of pages9
JournalJournal of physical education and sport
Volume16
Issue number3
DOIs
StatePublished - Sep 2016
Externally publishedYes

ASJC Scopus Subject Areas

  • Physical Therapy, Sports Therapy and Rehabilitation

Keywords

  • Factor model
  • Intercollegiate athletics
  • Product involvement
  • Sport marketing
  • Team identification

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