@article{82e2c33cd5ae4ddaa76afd032d6be15b,
title = "From Scandal to Support: How Crisis Response Strategies Influence Fan Behavior in High-Responsibility Crises",
keywords = "Situational crisis communication theory, fan behavior, organizational reputation, sports scandals, word-of-mouth",
author = "Seomgyun Lee and Kim, \{Han Soo\} and Weisheng Chiu and Selye Lee and Lee, \{Ko Fan\}",
note = "Publisher Copyright: {\textcopyright} 2026 Global Alliance of Marketing \& Management Associations (GAMMA).",
year = "2026",
doi = "10.1080/24704067.2026.2682757",
language = "English",
}