Gender role portrayals in American and Korean advertisements

Roxanne Hovland; Carolynn McMahan; Guiohk Lee; Jang Sun Hwang; Juran Kim

doi:10.1007/s11199-005-8305-3

Gender role portrayals in American and Korean advertisements

Roxanne Hovland, Carolynn McMahan, Guiohk Lee, Jang Sun Hwang, Juran Kim

School of Communication

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	887-899
Number of pages	13
Journal	Sex Roles
Volume	53
Issue number	11-12
DOIs	https://doi.org/10.1007/s11199-005-8305-3
State	Published - Dec 2005

ASJC Scopus Subject Areas

Gender Studies
Social Psychology
Developmental and Educational Psychology

Keywords

American and Korean magazine advertisements
Erving Goffman
Gender roles

Access to Document

10.1007/s11199-005-8305-3

Cite this

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title = "Gender role portrayals in American and Korean advertisements",

keywords = "American and Korean magazine advertisements, Erving Goffman, Gender roles",

author = "Roxanne Hovland and Carolynn McMahan and Guiohk Lee and Hwang, \{Jang Sun\} and Juran Kim",

year = "2005",

month = dec,

doi = "10.1007/s11199-005-8305-3",

language = "English",

volume = "53",

pages = "887--899",

journal = "Sex Roles",

issn = "0360-0025",

number = "11-12",

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TY - JOUR

T1 - Gender role portrayals in American and Korean advertisements

AU - Hovland, Roxanne

AU - McMahan, Carolynn

AU - Lee, Guiohk

AU - Hwang, Jang Sun

AU - Kim, Juran

PY - 2005/12

Y1 - 2005/12

KW - American and Korean magazine advertisements

KW - Erving Goffman

KW - Gender roles

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U2 - 10.1007/s11199-005-8305-3

DO - 10.1007/s11199-005-8305-3

M3 - Review article

AN - SCOPUS:29844452148

SN - 0360-0025

VL - 53

SP - 887

EP - 899

JO - Sex Roles

JF - Sex Roles

IS - 11-12

ER -

Gender role portrayals in American and Korean advertisements

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this