Here today, gone tomorrow: services and their potential for permanent perishability

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Services Marketing
DOIs
StateAccepted/In press - 2025
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Conceptual
  • Permanent perishability
  • Service characteristics
  • Services marketing

Cite this