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Here today, gone tomorrow: services and their potential for permanent perishability

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)816-829
Number of pages14
JournalJournal of Services Marketing
Volume39
Issue number7
DOIs
StatePublished - Jun 17 2025

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Conceptual
  • Permanent perishability
  • Service characteristics
  • Services marketing

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