| Original language | English |
|---|---|
| Pages (from-to) | 39 |
| Number of pages | 1 |
| Journal | International Marketing Review |
| Volume | 3 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1986 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing