How does fact-check labeling impact the evaluations of inadvertently placed brand ads?

Chunsik Lee, Junga Kim, Joon Soo Lim

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-17
Number of pages17
JournalSocial Science Journal
DOIs
StateE-pub ahead of print - May 2023

ASJC Scopus Subject Areas

  • Social Psychology
  • Sociology and Political Science

Keywords

  • Brand safety
  • Explicit warning
  • Fact-checking
  • Fake news
  • Labeling effect
  • Spillover effect

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