How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information

Jisu Huh, Denise E. DeLorme, Leonard N. Reid, Junga Kim

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)116-124
Number of pages9
JournalTherapeutic Innovation and Regulatory Science
Volume47
Issue number1
DOIs
StatePublished - Jan 2013
Externally publishedYes

ASJC Scopus Subject Areas

  • Pharmacology, Toxicology and Pharmaceutics (miscellaneous)
  • Public Health, Environmental and Occupational Health
  • Pharmacology (medical)

Keywords

  • advertising sources
  • consumer responses
  • non-advertising sources
  • online information
  • prescription drugs

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