How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects

Yuan Sun, Yating Zhong, Zuopeng Zhang, Yonggui Wang, Mengyi Zhu

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number114189
Pages (from-to)114189
Number of pages1
JournalDecision Support Systems
Volume180
DOIs
StatePublished - May 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)
  • Information Systems and Management

Keywords

  • Anthropomorphism
  • Customer engagement
  • Media richness
  • Psychological distance
  • Purchase intention
  • Virtual live shopping platforms (VLSPs)

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