If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds

Lakshmi Goel; Sonja Prokopec

doi:10.1007/s10660-009-9031-7

If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds

Lakshmi Goel
, Sonja Prokopec

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	115-134
Number of pages	20
Journal	Electronic Commerce Research
Volume	9
Issue number	1-2
DOIs	https://doi.org/10.1007/s10660-009-9031-7
State	Published - 2009
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Human-Computer Interaction

Keywords

Virtual channel strategy
Virtual world marketing
Virtual worlds
Web 2.0

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10.1007/s10660-009-9031-7

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keywords = "Virtual channel strategy, Virtual world marketing, Virtual worlds, Web 2.0",

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language = "English",

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T1 - If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds

AU - Goel, Lakshmi

AU - Prokopec, Sonja

PY - 2009

Y1 - 2009

KW - Virtual channel strategy

KW - Virtual world marketing

KW - Virtual worlds

KW - Web 2.0

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DO - 10.1007/s10660-009-9031-7

M3 - Article

AN - SCOPUS:67349182620

SN - 1389-5753

VL - 9

SP - 115

EP - 134

JO - Electronic Commerce Research

JF - Electronic Commerce Research

IS - 1-2

ER -

If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds

ASJC Scopus Subject Areas

Keywords

Access to Document

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