Implementing STREMII: A Practical Guide for Crisis Communication on Social Media During Hurricanes and Natural Disasters

Margaret Stewart; Cory Young

doi:10.30658/icrcc.2018.8

Implementing STREMII: A Practical Guide for Crisis Communication on Social Media During Hurricanes and Natural Disasters

Margaret Stewart
, Cory Young

Ithaca College

Research output: Contribution to conference › Proceedings › peer-review

Abstract

This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.

Original language	American English
DOIs	https://doi.org/10.30658/icrcc.2018.8
State	Published - Jan 1 2018
Event	2018 International Crisis and Risk Communication Conference - Orlando, United States Duration: Mar 12 2018 → Mar 14 2018 Conference number: 8th https://stars.library.ucf.edu/icrcc/Proceedings/ (2018 ICRCC)

Conference

Conference	2018 International Crisis and Risk Communication Conference
Abbreviated title	2018 ICRCC
Country/Territory	United States
City	Orlando
Period	3/12/18 → 3/14/18
Internet address	https://stars.library.ucf.edu/icrcc/Proceedings/ (2018 ICRCC)

Disciplines

Emergency and Disaster Management
Public Relations and Advertising
Social Media

Access to Document

10.30658/icrcc.2018.8License: CC BY

Implementing STREMII A practical guide for crisis communicationFinal published version, 57.3 KBLicense: CC BY

Cite this

@conference{01601f3e27564b58a038808a57fc52ce,

title = "Implementing STREMII: A Practical Guide for Crisis Communication on Social Media During Hurricanes and Natural Disasters",

abstract = " This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model {\textendash} Social Listening and Responsive Engagement {\textendash} during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.",

author = "Margaret Stewart and Cory Young",

note = "Stewart, M. C., \& Young, C. (2018). Implementing STREMII: A practical guide for crisis communication on social media during hurricanes and natural disasters. Proceedings of the International Crisis and Risk Communication Conference (pp. 27-29). Orlando, FL. USA. Nicholson School of Communication. https://doi.org/10.30658/icrcc.2018.8; 2018 International Crisis and Risk Communication Conference, 2018 ICRCC ; Conference date: 12-03-2018 Through 14-03-2018",

year = "2018",

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doi = "10.30658/icrcc.2018.8",

language = "American English",

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AU - Young, Cory

N1 - Conference code: 8th

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Y1 - 2018/1/1

N2 - This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.

AB - This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.

UR - https://stars.library.ucf.edu/icrcc/Proceedings/Proceedings/9

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DO - 10.30658/icrcc.2018.8

M3 - Proceedings

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ER -

Implementing STREMII: A Practical Guide for Crisis Communication on Social Media During Hurricanes and Natural Disasters

Abstract

Conference

Disciplines

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