Improving customer relationship management through social listening: A case study of an American Academic Library

Research output: Chapter or Contribution to BookChapterpeer-review

Original languageEnglish
Title of host publicationResearch Anthology on Strategies for Using Social Media as a Service and Tool in Business
EditorsImformation Resources Management Association
PublisherIGI Global
Pages1460-1480
Number of pages21
ISBN (Electronic)9781799890218
ISBN (Print)9781799890201
DOIs
StatePublished - May 28 2021

ASJC Scopus Subject Areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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