Improving customer relationship management through social listening: A case study of an American academic library

Research output: Chapter or Contribution to BookChapterpeer-review

Original languageEnglish
Title of host publicationDiverse Methods in Customer Relationship Marketing and Management
EditorsIn Lee
PublisherIGI Global
Pages202-222
Number of pages21
ISBN (Electronic)9781522556206
ISBN (Print)1522556192, 9781522556190
DOIs
StatePublished - May 25 2018

ASJC Scopus Subject Areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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