Improving supply chain performance by efficient consumer response? A critical comparison of existing ECR approaches

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)364-377
Number of pages14
JournalJournal of Business and Industrial Marketing
Volume14
Issue number6
DOIs
StatePublished - 1999
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Europe
  • Logistics
  • Models
  • Performance
  • Supply chain

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