Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media

Youngtae Choi; Junga Kim

doi:10.1080/17475759.2019.1627388

Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media

Youngtae Choi, Junga Kim

School of Communication

Coggin College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	292-313
Number of pages	22
Journal	Journal of Intercultural Communication Research
Volume	48
Issue number	3
DOIs	https://doi.org/10.1080/17475759.2019.1627388
State	Published - May 4 2019

ASJC Scopus Subject Areas

Cultural Studies
Communication

Keywords

collectivism and individualism
electronic word-of-mouth (eWOM)
horizontal individualism and collectivism
Social media
vertical individualism and collectivism
within-culture variations

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10.1080/17475759.2019.1627388

Cite this

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title = "Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media",

keywords = "collectivism and individualism, electronic word-of-mouth (eWOM), horizontal individualism and collectivism, Social media, vertical individualism and collectivism, within-culture variations",

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year = "2019",

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Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media

ASJC Scopus Subject Areas

Keywords

Access to Document

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