Is 1+1 Greater Than 2? The Synergistic Effect of Blockchain and Artificial Intelligence on Consumer Perceptual and Experiential Needs

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1652-1666
Number of pages15
JournalIEEE Transactions on Engineering Management
Volume73
DOIs
StatePublished - Jan 1 2026
Externally publishedYes

ASJC Scopus Subject Areas

  • Strategy and Management
  • Electrical and Electronic Engineering

Keywords

  • Artificial intelligence (AI)
  • blockchain
  • complementarity theory
  • consumer perception
  • retail operations
  • sustainability

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