Is 1+1 Greater Than 2? The Synergistic Effect of Blockchain and Artificial Intelligence on Consumer Perceptual and Experiential Needs

Yanji Duan; Qingyun Zhu; Joseph Sarkis

doi:10.1109/tem.2026.3655220

Is 1+1 Greater Than 2? The Synergistic Effect of Blockchain and Artificial Intelligence on Consumer Perceptual and Experiential Needs

Yanji Duan
, Qingyun Zhu
, Joseph Sarkis

Fowler College of Business
Worcester Polytechnic Institute

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1652-1666
Number of pages	15
Journal	IEEE Transactions on Engineering Management
Volume	73
DOIs	https://doi.org/10.1109/tem.2026.3655220
State	Published - Jan 1 2026
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

ASJC Scopus Subject Areas

Strategy and Management
Electrical and Electronic Engineering

Keywords

Artificial intelligence (AI)
blockchain
complementarity theory
consumer perception
retail operations
sustainability

Access to Document

10.1109/tem.2026.3655220

Cite this

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author = "Yanji Duan and Qingyun Zhu and Joseph Sarkis",

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AU - Zhu, Qingyun

AU - Sarkis, Joseph

N1 - DBLP License: DBLP's bibliographic metadata records provided through http://dblp.org/ are distributed under a Creative Commons CC0 1.0 Universal Public Domain Dedication. Although the bibliographic metadata records are provided consistent with CC0 1.0 Dedication, the content described by the metadata records is not. Content may be subject to copyright, rights of privacy, rights of publicity and other restrictions.

PY - 2026/1/1

Y1 - 2026/1/1

KW - Artificial intelligence (AI)

KW - blockchain

KW - complementarity theory

KW - consumer perception

KW - retail operations

KW - sustainability

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Is 1+1 Greater Than 2? The Synergistic Effect of Blockchain and Artificial Intelligence on Consumer Perceptual and Experiential Needs

UN SDGs

ASJC Scopus Subject Areas

Keywords

Access to Document

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