“Keep Your Politics Off of My Face(book)!” Online News & Hostile Media Bias in the COVID-19 Social Media Environment

Sydney E. Brammer; Sherice  Gearhart; Ioana Coman; Alexander Moe

“Keep Your Politics Off of My Face(book)!” Online News & Hostile Media Bias in the COVID-19 Social Media Environment

Sydney E. Brammer, Sherice Gearhart, Ioana Coman, Alexander Moe

Research output: Contribution to conference › Presentation › peer-review

Abstract

Facebook offers a free platform for news organizations to foster audience engagement and expand reach. However, comments seen before reading news articles shape the visible opinion climate and negatively influence readers. Guided by hostile media bias, the influence of comments and a knowledge-based assessment on perceptions of bias and credibility are tested using a nationwide sample of Facebook users (N = 450). Findings show user comments and knowledge-based assessments enhance negative perceptions among audiences.

Original language	American English
State	Published - Aug 6 2021
Externally published	Yes
Event	2021 Association for Education in Journalism and Mass Communication (AEJMC) - Virtual Conference Duration: Aug 4 2021 → Aug 7 2021

Conference

Conference	2021 Association for Education in Journalism and Mass Communication (AEJMC)
Period	8/4/21 → 8/7/21

Keywords

Facebook
Social Media
Politics
COVID-19

Cite this

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title = "“Keep Your Politics Off of My Face(book)!” Online News & Hostile Media Bias in the COVID-19 Social Media Environment",

abstract = " Facebook offers a free platform for news organizations to foster audience engagement and expand reach. However, comments seen before reading news articles shape the visible opinion climate and negatively influence readers. Guided by hostile media bias, the influence of comments and a knowledge-based assessment on perceptions of bias and credibility are tested using a nationwide sample of Facebook users (N = 450). Findings show user comments and knowledge-based assessments enhance negative perceptions among audiences.",

keywords = "Facebook, Social Media, Politics, COVID-19",

author = "Brammer, {Sydney E.} and Sherice Gearhart and Ioana Coman and Alexander Moe",

year = "2021",

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day = "6",

language = "American English",

note = "2021 Association for Education in Journalism and Mass Communication (AEJMC) ; Conference date: 04-08-2021 Through 07-08-2021",

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TY - CONF

T1 - “Keep Your Politics Off of My Face(book)!” Online News & Hostile Media Bias in the COVID-19 Social Media Environment

AU - Brammer, Sydney E.

AU - Gearhart, Sherice

AU - Coman, Ioana

AU - Moe, Alexander

PY - 2021/8/6

Y1 - 2021/8/6

N2 - Facebook offers a free platform for news organizations to foster audience engagement and expand reach. However, comments seen before reading news articles shape the visible opinion climate and negatively influence readers. Guided by hostile media bias, the influence of comments and a knowledge-based assessment on perceptions of bias and credibility are tested using a nationwide sample of Facebook users (N = 450). Findings show user comments and knowledge-based assessments enhance negative perceptions among audiences.

AB - Facebook offers a free platform for news organizations to foster audience engagement and expand reach. However, comments seen before reading news articles shape the visible opinion climate and negatively influence readers. Guided by hostile media bias, the influence of comments and a knowledge-based assessment on perceptions of bias and credibility are tested using a nationwide sample of Facebook users (N = 450). Findings show user comments and knowledge-based assessments enhance negative perceptions among audiences.

KW - Facebook

KW - Social Media

KW - Politics

KW - COVID-19

M3 - Presentation

T2 - 2021 Association for Education in Journalism and Mass Communication (AEJMC)

Y2 - 4 August 2021 through 7 August 2021

ER -