Abstract
Facebook offers a free platform for news organizations to foster audience engagement and expand reach. However, comments seen before reading news articles shape the visible opinion climate and negatively influence readers. Guided by hostile media bias, the influence of comments and a knowledge-based assessment on perceptions of bias and credibility are tested using a nationwide sample of Facebook users (N = 450). Findings show user comments and knowledge-based assessments enhance negative perceptions among audiences.
| Original language | American English |
|---|---|
| State | Published - Aug 6 2021 |
| Externally published | Yes |
| Event | 2021 Association for Education in Journalism and Mass Communication (AEJMC) - Virtual Conference Duration: Aug 4 2021 → Aug 7 2021 |
Conference
| Conference | 2021 Association for Education in Journalism and Mass Communication (AEJMC) |
|---|---|
| Period | 8/4/21 → 8/7/21 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
Keywords
- Social Media
- Politics
- COVID-19
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