Kidfluencer exposure, materialism, and U.S. tweens’ purchase of sponsored products

Eric E. Rasmussen, Rachel E. Riggs, Willow S. Sauermilch

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)68-77
Number of pages10
JournalJournal of Children and Media
Volume16
Issue number1
DOIs
StatePublished - 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Cultural Studies
  • Communication

Keywords

  • Social media
  • advertising
  • influencer
  • kidfluencer
  • materialism

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