Let's play the search game: Strategic and behavioral properties of sponsored search auction mechanisms

Roumen Vragov, Richard Di Shang, Vernon Smith, David Porter

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number100809
JournalElectronic Commerce Research and Applications
Volume33
DOIs
StatePublished - Jan 1 2019
Externally publishedYes

ASJC Scopus Subject Areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Marketing
  • Management of Technology and Innovation

Keywords

  • Ad auctions
  • Combinatorial auctions
  • Consumer behavior
  • E-commerce
  • Experimental economics
  • Game theory
  • Infomediaries
  • Internet advertising
  • Sponsored search auctions

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