Limited outlet distribution: Selective and exclusive channel distribution of the United States based national paper trade alliance firms

Cheryl Van Deusen, Steven A. Williamson, Alexa A. Perryman

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)341-352
Number of pages12
JournalInternational Review of Retail, Distribution and Consumer Research
Volume17
Issue number4
DOIs
StatePublished - Sep 2007

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • distribution channels
  • NPTA
  • Paper industry
  • wholesale

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