Maintaining Financial Performance and Brand Image With Sustainability Intact: A ‘Wicked’ Supply Chain Problem

David R. Swanson; Magnus Blinge; Dawn M. Russell

Maintaining Financial Performance and Brand Image With Sustainability Intact: A ‘Wicked’ Supply Chain Problem

David R. Swanson, Magnus Blinge, Dawn M. Russell

Marketing and Logistics

Chalmers University of Technology

Research output: Contribution to conference › Proceedings › peer-review

Abstract

Accepted in refereed proceedings as full paper

Original language	American English
State	Published - 2015
Event	NOFOMA (Nordic Logistics Research Network) - Molde, Norway Duration: Jun 3 2015 → Jun 5 2015

Conference

Conference	NOFOMA (Nordic Logistics Research Network)
Country/Territory	Norway
City	Molde
Period	6/3/15 → 6/5/15

Cite this

@conference{5eded350d78e4ff9886b073e03b2996d,

title = "Maintaining Financial Performance and Brand Image With Sustainability Intact: A {\textquoteleft}Wicked{\textquoteright} Supply Chain Problem",

abstract = "Accepted in refereed proceedings as full paper",

author = "Swanson, \{David R.\} and Magnus Blinge and Russell, \{Dawn M.\}",

year = "2015",

language = "American English",

note = "NOFOMA (Nordic Logistics Research Network) ; Conference date: 03-06-2015 Through 05-06-2015",

}

TY - CONF

T1 - Maintaining Financial Performance and Brand Image With Sustainability Intact

T2 - NOFOMA (Nordic Logistics Research Network)

AU - Swanson, David R.

AU - Blinge, Magnus

AU - Russell, Dawn M.

PY - 2015

Y1 - 2015

N2 - Accepted in refereed proceedings as full paper

AB - Accepted in refereed proceedings as full paper

M3 - Proceedings

Y2 - 3 June 2015 through 5 June 2015

ER -