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Making Sense of Stimuli-Local Image Fit in the Sport Venue: Mediating Effects of Sense of Home and Touristic Experience on Local and Visiting Spectators

  • Yongjin Hwang
  • , Khalid Ballouli
  • , Matthew J. Bernthal
  • , Wanyong Choi

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)47-65
Number of pages19
JournalSport Marketing Quarterly
Volume33
Issue number1
DOIs
StatePublished - Mar 2024

ASJC Scopus Subject Areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Marketing

Keywords

  • sense of home
  • sensory stimuli
  • spectatorship
  • sport venue
  • touristic experience

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