Marketing Channel Strategy: An omni-channel approach

Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

Research output: Book/Report › Book

ASJC Scopus Subject Areas

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title = "Marketing Channel Strategy: An omni-channel approach",

author = "Palmatier, {Robert W.} and Eugene Sivadas and Stern, {Louis W.} and El-Ansary, {Adel I.}",

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month = jul,

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