Marketing Channel Strategy: An omni-channel approach

Research output: Book/Report › Book

ASJC Scopus Subject Areas

@book{0d9927103b3e4134922777ac87b2d3b3,

title = "Marketing Channel Strategy: An omni-channel approach",

author = "Palmatier, \{Robert W.\} and Eugene Sivadas and Stern, \{Louis W.\} and El-Ansary, \{Adel I.\}",

year = "2019",

month = jul,

day = "11",

doi = "10.4324/9780429291999",

language = "English",

isbn = "9781138593930",

}

TY - BOOK

T1 - Marketing Channel Strategy

T2 - An omni-channel approach

AU - Palmatier, Robert W.

AU - Sivadas, Eugene

AU - Stern, Louis W.

AU - El-Ansary, Adel I.

PY - 2019/7/11

Y1 - 2019/7/11

UR - https://www.scopus.com/pages/publications/85128279367

UR - https://www.scopus.com/pages/publications/85128279367#tab=citedBy

U2 - 10.4324/9780429291999

DO - 10.4324/9780429291999

M3 - Book

AN - SCOPUS:85128279367

SN - 9781138593930

BT - Marketing Channel Strategy

ER -