Marketing research and public policy: The case of slotting fees

William L. Wilkie, Debra M. Desrochers, Gregory T. Gundlach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	275-288
Number of pages	14
Journal	Journal of Public Policy and Marketing
Volume	21
Issue number	2
DOIs	https://doi.org/10.1509/jppm.21.2.275.17591
State	Published - 2002
Externally published	Yes

ASJC Scopus Subject Areas

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