Marketing research and public policy: The case of slotting fees

William L. Wilkie; Debra M. Desrochers; Gregory T. Gundlach

doi:10.1509/jppm.21.2.275.17591

Marketing research and public policy: The case of slotting fees

William L. Wilkie
, Debra M. Desrochers
, Gregory T. Gundlach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	275-288
Number of pages	14
Journal	Journal of Public Policy and Marketing
Volume	21
Issue number	2
DOIs	https://doi.org/10.1509/jppm.21.2.275.17591
State	Published - 2002
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jppm.21.2.275.17591

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title = "Marketing research and public policy: The case of slotting fees",

author = "Wilkie, \{William L.\} and Desrochers, \{Debra M.\} and Gundlach, \{Gregory T.\}",

year = "2002",

doi = "10.1509/jppm.21.2.275.17591",

language = "English",

volume = "21",

pages = "275--288",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

publisher = "SAGE Publications, Inc.",

number = "2",

}

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AU - Wilkie, William L.

AU - Desrochers, Debra M.

AU - Gundlach, Gregory T.

PY - 2002

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M3 - Article

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VL - 21

SP - 275

EP - 288

JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

IS - 2

ER -

Marketing research and public policy: The case of slotting fees

ASJC Scopus Subject Areas

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