Marketing strategy: Taxonomy and frameworks

Adel I. El-Ansary

doi:10.1108/09555340610677499

Marketing strategy: Taxonomy and frameworks

Adel I. El-Ansary

Coggin College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	266-293
Number of pages	28
Journal	European Business Review
Volume	18
Issue number	4
DOIs	https://doi.org/10.1108/09555340610677499
State	Published - Jul 1 2006
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Business, Management and Accounting (miscellaneous)

Keywords

Formulation
Frameworks
Implementation
Marketing strategy
Models
Taxonomy

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10.1108/09555340610677499

Cite this

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KW - Models

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Marketing strategy: Taxonomy and frameworks

ASJC Scopus Subject Areas

Keywords

Access to Document

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